About the Show
What do Diet Pepsi, Tropicana orange juice, Fritos corn chips, and Cap’n Crunch cereal have in common? They’re among the more than one billion products purchased every day that are made by PepsiCo, one of the most sprawling and iconic companies in the world.
In “Pepsi’s Challenge,” a CNBC Original documentary, Correspondent Lester Holt gives viewers an exclusive look inside the new age test kitchens of the snack and beverage giant as it mounts an intensive effort to move its goods in a healthier direction. Holt presents a candid portrayal of Indra Nooyi, the outspoken CEO and Chairman of PepsiCo, and one of the most powerful women in the world.
The documentary also tells the compelling story of how Pepsi broke the color barrier in American business when it hired the first all-black sales team, which braved the Jim Crow South of the 1940s.