Robert A. Lutz is President and Chief Executive Officer of Lutz Communications, following his retirement on May 1, 2010, as Vice Chairman at General Motors and a 47-year career in the global automotive industry that included senior leadership positions at BMW, Ford and Chrysler.
Lutz began his automotive career in September 1963 at GM, where he held a variety of senior sales and marketing positions in Europe until December 1971. For the next three years, he served as Executive Vice President of Global Sales and Marketing at BMW in Munich and as a member of that company's board of management. From 1974 until 1986, Lutz held a variety of positions at Ford Motor Company. He also served as Chairman of Ford of Europe and as Executive Vice President of Ford's international operations. From 1982 to 1986, Lutz was a member of Ford's board. Lutz joined Chrysler in 1986 as Executive Vice President and was shortly thereafter elected to the Chrysler Corporation board. Lutz served as President and Chief Operating Officer, responsible for Chrysler's car and truck operations worldwide and retired in 1998 as Vice Chairman. His 12 years with the company are chronicled in his 1998 book, "Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company." Guts was revised and updated in 2003 and retitled, "Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of our Time." Lutz recently published "Icons and Idiots: Straight Talk on Leadership" in June, 2013 and "Car Guys vs. Bean Counters: The Battle for the Soul of American Business" in June, 2011.
On May 1, 2010, Robert A. Lutz, General Motors Vice Chairman, retired after a 47-year career in the global automotive industry, including senior leadership positions at four of the world's leading automakers and founded Lutz Communications, a universal business consulting firm with an emphasis on businesses in motion. He currently serves as Chairman of The New Common School Foundation and is also a member of the Board of Trustees for the U.S. Marine Corps University Foundation and Vice Chairman of the Board of Trustees for the Marine Military Academy in Harlingen, Texas.
He serves as Chairman of the Board of Directors of Via Motors,and is on the boards of USHR, Group14 and NanoSteel. He is also a partner in VLF with Gilbert Villarreal.