Scott Rosenberg joined Roku in 2012 as Vice President of Advertising. In 2017 he became GM and SVP of Advertising, and later was named GM of Roku's Platform Business, overseeing both advertising and content and services. Previously, Scott was CEO and co-founder of Umami Co, a companion TV mobile application company. Earlier, Scott served as Vice President of Advanced Advertising at Rovi. He had previous roles at BlackArrow, Replay TV, Analog Devices and Intel. Scott holds a bachelor's degree in Computer Science from Princeton University and was a Fulbright Fellow to Japan. He holds a master's degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology, and an MBA from MIT's Sloan School.