"Being in a male dominated industry, no one expected to see the color pink!"
Business: Demo Diva Demolition
When Hurricane Katrina hit New Orleans in 2005, Simone Bruni went from being a corporate event planner to unemployed and homeless. While gutting her New Orleans home, Simone was inspired to start a demolition company to help New Orleans (and herself) get back on their feet. With only $250 and a pink hard hat, she started Demo Diva Demolition ten months after the storm. What was supposed to be a short term job turned into a career and a decade later, Demo Diva and its hot pink heavy equipment is thriving pulling in $1.5 million a year in revenue. While the storm may have demolished everything in Simone's life, it created an opportunity that even she could never have imagined.