Major events in tennis, golf and soccer are due to take place in Saudi Arabia over the next year. » Read More
By: Annie Pei
The New York Excelsior has welcomed Mike Sepso, an esports veteran and former Activision Blizzard senior vice president, to its roster. » Read More
By: Adam Reed
World Wrestling Entertainment is on the verge of being drawn into political tensions with Saudi Arabia. » Read More
By: Lucy Handley
Fans could be able to buy t-shirts, shampoo and even candles featuring a black and white image of the athlete and activist with a beard, mustache and afro hairstyle, which he has applied to trademark. » Read More
One of the world's largest esports broadcasters and producers is expanding to the U.S. with a PUBG parternship.
A new all-female racing series, aimed at encouraging women racers to get into Formula One, will launch in May 2019.
CNBC's Wilfred Frost and Sara Eisen sit down with Adidas CEO Kasper Rørsted to discuss the company's latest soccer deal and settle the score on how to pronounce Adidas.
George Pyne, founder and CEO of Bruin Sports Capital, discusses whether rising interest rates will have an impact on the sports industry and if they will be the end of mega rights deals.
Adidas has signed a five-year deal to provide kits for English soccer team Arsenal that is reportedly worth $391 million.
CNBC's Eric Chemi reports that the UFC fight between Conor McGregor and Khabib Nurmagomedov broke every existing UFC record.
Owning a team in the National Football League can be a profitable endeavor. Some clubs are valued at more than $2 billion and pull in hundreds of millions of dollars each year.
The NFL has been a staple in American sports since its start in the 1920s. But over the years the NFL and its teams have seen pushback from the President which hurt its ratings. However, in 2018, the NFL's revenue made an estimated $8 billion.
LeBron James is already scoring big for the Los Angeles Lakers — and the season hasn't even started.
UFC President Dana White says he expects viewers will purchase between 2.5 and 3 million subscriptions. And at $64.99 per view, this fight could have a gross revenue as high as around $200 million in pay per view sales alone.
UFC President Dana White discusses the upcoming Conor McGregor fight, how lucrative it will be for the UFC and rumors of an IPO.
The mega-event would cost Japan's national government 801.1 billion yen ($7.03 billion), Japanese newspaper The Mainichi reported on Friday.
CNBC's Eric Chemi reports on the NFL making a ratings comeback.
Brands might choose to stick by celebrities throughout a scandal, depending on factors including its severity, whether it conflicts with brand values and how consumers might perceive it.
Jeremy Roenick, former NHL all-star, discusses the start of the 2018-2019 NHL season and the future of streaming sports.
Golf legend Gary Player sits down with CNBC's Dominic Chu at his charity golf event to discuss the comeback of Tiger Woods and the importance of physical fitness.