Susan McPherson

CNBC Make It

Susan McPherson is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of "The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships." Susan's work has appeared in Harvard Business Review, Fast Company, NPR, The New Yorker, The Los Angeles Times, Forbes and CNN.