The Oprah Effect

About the Show

Oprah Winfrey is one of the most influential people in America. "The Oprah Winfrey Show" reaches 44 million people each week. And those numbers translate into big sales for the products Oprah recommends.

CNBC's "The Oprah Effect" explores the explosive effects of her influence and how her impact on business is worth billions. Plus, a media coach reveals the moneymaking secrets of how to get on The Oprah Winfrey Show.

Oprah's Favorites

  • Carol¿s Daughter

    Lisa Price, founder and president of Carol's Daughter, started her natural beauty products in her kitchen in 1994. Sales skyrocketed after The Oprah Winfrey show featured the start up business, with CNBC's Carl Quintanilla.

  • We Take the Cake

    In 2003, Lori Karmel bought a floundering mail order business that later became We Take the Cake. The company was pulled from the brink of bankruptcy after becoming one of Oprah's Favorite Things, with CNBC's Carl Quintanilla.


    LAFCO pitched their European bath and body products to Oprah's Favorite Things Show for seven years. After being featured on the show 2007, sales peaked at more than a million dollars in just 30 days, with CNBC's Carl Quintanilla.

Web Extras

  • Living Oprah

    Yoga Instructor and writer, Robyn Okrant, conducted a year long social experiment by living life according to Oprah, with CNBC's Carl Quintanilla.

  • Susan Harrow, media coach and author of the "Ultimate Guide to Getting Booked on Oprah,"€ shares her strategies on how to appear on the Oprah Winfrey Show, with Carl Quintanilla.

  • Oprah’s Consumer Influence

    James Lou, EVP and Chief Strategist for DDB Chicago, explains how women, Oprahs core audience, spend more than $7 trillion dollars a year.

Related Links

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    Check the U.S. schedule for upcoming show times.


  • Carl Quintanilla

    Carl Quintanilla is a principal anchor of CNBC's "Squawk on the Street" and "Squawk Alley"