The Process

Choosing a winner

Every day this week, one of our carefully selected start-ups gets a chance to pitch their killer idea in just one minute. Our studio expert will then discuss the proposal – while the company's founders look on.

Once all of the start-ups have pitched, chief judge Eileen Burbidge will pick a winner, who will get the chance to discuss their company in more detail on Friday's "SquawkBox" Europe.

Here's how the week will play out:

Monday 16 June

Founder: Emily Brooke, Founder and CEO, Blaze

Expert: Simon Cook, CEO, DFJ Esprit

Tuesday 17 June

Founder: Emi Gal, CEO, Brainient

Expert: Peter Briffett, COO, YPlan

Wednesday 18 June

Founder: Richard Corbett, Founder & CEO, Eyetease

Expert: Eze Vidra, Head of Google, Entrepreneurs Europe

Thursday 19 June

Founder: Asi Sharabi, co-founder & CEO,

Expert: Simon Devonshire, Director, Wayra Europe

Friday 20 June

Judge: Eileen Burbidge, Partner, Passion Capital

Tune in

Don’t miss Power Pitch live on CNBC. Tune in this week between 8:30 a.m. and 9:00 a.m. BST.

Judge Bio: Eileen Burbidge

Eileen Burbidge is a partner at prominent seed-stage venture fund Passion Capital, which she established alongside Stefan Glaenzer and Robert Dighero.

She brings experience to her investment activities gleaned from business and product development roles at Yahoo!, Skype, PalmSource, Openwave, Sun and Apple.

Eileen was ranked No. 18 in the WIRED100 list (2012) and serves on the advisory board for Tech City, chaired by the U.K. Prime Minister’s Office at No. 10 Downing Street.