I'm not saying that Apple should recreate Snapchat — it doesn't have to.
Apple has committed to invest more than 3.5 billion yuan ($507.1 million) in research in China, the company said.
Apple's patented technology would work by scanning a scene via the camera, with the software able to detect human faces.
CNBC's Josh Lipton reports on what Apple CEO Tim Cook had to say at the company's annual shareholder meeting.
The company is investing a "fair amount" into research and development, the executive told shareholders.
CNBC's Josh Lipton reports ahead of the Apple shareholder meeting in California.
The iPhone maker's annual meeting will gather representatives of its 26,000 shareholders.
Will Power, Robert W. Baird & Company analyst provides his outlook on Apple and why he stills sees some upside from these levels.
Billionaire investor Warren Buffett spoke with CNBC's Becky Quick on "Squawk Box." Read the interview here.
Buffet reckons the iPhone maker might be the first company worth that much. Growth has slowed, but Apple will continue having huge profit.
"We are integral to a global supply chain that supports electronics," Qualcomm CEO Steve Mollenkopf told CNBC.
Some of the names on the move ahead of the open.
The Berkshire Hathaway chief tells CNBC he doesn't personally own an iPhone but he more than doubled his holdings in Apple in January.
When Apple launches its 10th anniversary iPhone this fall, it will offer an unwitting lesson in how much the smartphone industry it pioneered has matured.
Kate Mitchell, Scale Venture Partners, and Farhad Manjoo, NYT, weigh in on Apple's new 175-acre campus and Snap's pitch to investors.
Apple's move comes as it seeks to boost its share in the world's fastest growing major mobile market.
An investor says Apple is leaning too heavily on retail stores to improve its diversity figures. The Verge reports.
Social media lit up with reactions to the "Planet of the Apps" trailer.
Apple closed at $133.29 a share, surpassing its record closing high price of $133, set in February 2015.
Apple is poised to profit from Donald Trump's policies, said Oppenheimer analyst John Stoltzfus, even as the stock pushes all-time highs.