Apple CEO Tim Cook unveiled the company's new iPhone — called the iPhone 7 — which removes the headphone jack and can be paired with wireless AirPods.
Brand expert Dean Crutchfield explains why Apple needs the next big thing to stay relevant.
CNBC's Kayla Tausche reports the latest on Apple's product event including a recap of what their new iPhone 7 has to offer.
Apple CEO Tim Cook said that the new model is the "best iPhone we've ever created."
CNBC's Kayla Tausche reports the latest on Apple's product event including the pricing and availability of the iPhone 7.
Discussing Apple CEO Tim Cook's role as an innovator in the company and his accomplishments so far with Emily Fox, Vanity Fair, and Edmund Lee, Recode.
Apple again told the world that the iPhone design was new, even though it's basically the same.
CNBC's Kayla Tausche reports on Apple's latest iPhone 7 announcements, including their new wireless "airpods."
Apple's Phil Schiller introduces the pricing for iPhone 7 and iPhone 7+ models.
Apple's Phil Schiller introduces AirPods, wireless earbud headphones.
CNBC's Kayla Tausche reports the latest announcements on Apple's iPhone 7, including stereo speakers and a headphone adapter.
CNBC's Dominic Chu uses the analytics tool Kensho to observe the trend of Apple shares following product events.
Apple's Phil Schiller explains the lightening-connected EarPods for the iPhone 7 and iPhone 7+, and why they're doing away with the traditional headphone jack.
Discussing their Apple expectations for today's big product event with Jason Ware, Albion Financial CIO; Ian Winer, Wedbush; Tim Lesko, Granite Investment Advisors; and CNBC's Jon Fortt.
CNBC's Kayla Tausche reports the latest details of Apple's iPhone 7, including its new colors and home button design.
Apple's Phil Schiller introduces the dual camera capabilities of the iPhone 7+.
Apple CEO Tim Cook introduces the iPhone 7.
Apple's Jeff Williams outlines the pricing for Apple Watch Series 2 and Series 1.
CNBC's Kayla Tausche reports on the announcement of Apple's new partnership with Nike for a special edition Apple Watch.
CNBC's Kayla Tausche reports on the announcement of new Apple Watch features including a brighter display, built-in GPS unit, water resistance and more.