Apple's Jeff Williams announces the next generation of the Apple Watch which is now more suited for swimming.
CNBC's Julia Boorstin reports on Apple's latest software updates, including a redesign of Apple Music's interface.
CNBC's Kayla Tausche reports on the beginning of Apple's event, with COO Jeff Williams discussing product advancements for Apple Watch including Pokémon GO.
Apple's Jeff Williams announces the updates to the Apple Watch operating system: watchOS3.
Dean Crutchfield, The Dean Crutchfield Company Founder, discusses Apple's branding strategy and how today's announcements may sway consumer sentiment around the tech giant.
CNBC's Kayla Tausche reports the latest on Apple's product event including a promoted tweet showing off details of the new iPhone 7.
Ian Winer, Wedbush Securities, and Nancy Tengler, Heartland Financial, discuss the likelihood that today's iPhone 7 announcemnt will be enough to get people to upgrade or even switch from Android.
CNBC's Kayla Tausche reports the latest on Apple's product event including Amazon releasing a landing page for iPhone 7 accessories about an hour early.
Ireland cannot become the "collector general for the world," Irish Prime Minister Enda Kenny tells CNBC.
It's not just Apple. More than 300 of the Fortune 500 keep $2.4 trillion in profits overseas. Many stocks are vulnerable to a tax attack.
Apple's stock is likely to end the day down following the expected unveiling of the new iPhone, if history is anything to go by.
Charlie Warzel, BuzzFeed senior writer, talks about the Apple ecosystem as smartphones become commoditized.
With so many leaks ahead of Apple's big event Wednesday, Apple watchers may be struggling to keep up the excitement. Enter Apple Event Bingo.
A look at what to expect when Apple unveils its new iPhone 7, with CNBC's Josh Lipton.
CNBC's Josh Lipton takes a look at what to expect when Apple unveils its new iPhone 7 and what to look for from the Apple Watch.
CNBC's Landon Dowdy takes a look at what to expect when Apple unveils the new iPhone 7 and possibly a new version of the Apple Watch.
An Apple promoted Tweet, posted and quickly deleted, reveals some key new iPhone 7 features.
Ed Lee, Recode managing editor says Apple may wait until next year to reveal a significant change in its smartphone.
A chief executive’s political leanings may significantly influence whom workers donate to and choose at the polls, a study found.
With such negative sentiment leading into Apple's big product unveil, modest upgrades could drive the stock higher, say analysts.