Business: Treat Yourself
Entrepreneur: Cindy Pinzon & Leone Posod
Cindy Pinzon and Leone Posod are best friends who run a pot edibles company, Treat Yourself. They're striving to market a new and uniquely California product: vegan, gluten-free, marijuana-infused tarts. Cindy used to be an actress and Leone was a police dispatcher – avoiding pot used to be part of her job.
Now they're both all in. They started Treat Yourself in 2015 and haven't looked back. Cindy and Leone are still working out of a tiny home kitchen and have put $15,000 into their business – everything they have – hoping to make their tarts the next big thing.