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Super Bowl Ad Pricetag

Super Bowl ads cost a pretty penny. CNBC's Julia Boorstin talks to John Swallen, Kantar Media SVP of Research, about what drives the cost of an ad. Joanna Seddon, Millward Brown Optimor CEO, weighs in on how much advertisers get in return for their investment.
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Fri, Feb 5 201012:00 AM EST