First on CNBC: Estee Lauder Bets Big on Asia

7:31 PM ET Mon, 19 April 2010

Estee Lauder wants 60% of its sales to come from outside the U.S. by 2013. Its group president, John Demsey, outlines how he plans to achieve this in Asia, with Ajay Kapur of Mirae Asset Securities, CNBC's Karen Tso, Martin Soong, Bernard Lo & Sri Jegarajah.