BuzzFeed's President Tries To Resist Looking at His Email

12:00 AM ET Tue, 12 Feb 2013

As one of the world's leading curators of the social web, BuzzFeed deploys editors and creates algorithms to find the next viral sensation. The company's president and COO, Jon Steinberg sat down with "Off the Cuff" to discuss strategies that will inspire people to share advertising campaigns the way they share silly cat photos.