On the premiere episode of the CNBC Prime all new competition series, "Crowd Rules," three small businesses -- all in the specialty foods industry -- try to convince a panel of experts and the studio audience that their business deserves $50,000. Will it be the mother and daughter pickle store? The 50-year-old, family-run exotic ice cream company from Brooklyn? Or the hot shot chef turned fiery foods entrepreneur? Only one can win the $50,000. Who will be left standing once the "Crowd Rules?" Tuesdays at 9pm E/PT on CNBC Prime.