The Instagram economy

4:00 PM ET Tue, 8 April 2014

A new crop of entrepreneurs has popped up, using Instagram. They model clothes, ties, hats, shoes while sponsors who like what they see pay them. The sponsorships are either not disclosed or are only lightly disclosed, bringing up an ethical issue for some. But for many Instagram users, it doesn't seem to be a problem. A number of agents have even opened shop, helping to match models with big name corporate sponsors.