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Do Consumers Care? Part 2

10:45 AM ET Fri, 26 Sept 2014

How does changing consumer awareness about the environment and corporation's responsibility impact the bottom lines of major consumer brands? Monsanto CEO Hugh Grant, Hershey CEO John Bilbrey and Apple Vice President of Environment Initiatives Lisa Jackson weigh in on communicating their initiatives to paying customers. Featuring data from the CNBC-Burson Marsteller Corporate Perception Indicator, this breakout session at the Clinton Global Initiative used Microsoft Bing Pulse real-time polling to gauge the opinions of CGI attendees, and airs as part of a special On the Money, Sunday September 28th on CNBC.