the latest Flash player

Ex-Apple CEO on tech's 'next big thing'

10:34 PM ET Mon, 27 Oct 2014

John Sculley, Former CEO of Pepsi and Apple, says the "customers-in-control" scenario will be the future for technology, which underpins his investments in Asian ventures like Obi Mobiles.

Watch CNBC Live TV

You May Like
‹
›
Latest Video
‹
- 10:44
  
  10:44 | 45 Mins Ago
  
  'Less than zero' chance Tesla goes private: Expert
- 05:48
  
  05:48 | 59 Mins Ago
  
  Bank of America: Most bullish on US stocks since 2015
- 04:47
  
  04:47 | 1 Hr Ago
  
  Full interview with Sam Stovall
- 01:20
  
  01:20 | 58 Mins Ago
  
  CNBC Tech Check Morning Edition: August 14, 2018
- 01:15
  
  01:15 | 1 Hr Ago
  
  News Update – Late Morning
- 01:21
  
  01:21 | 1 Hr Ago
  
  CNBC International Market Close Briefing
- 01:13
  
  01:13 | 1 Hr Ago
  
  Tinder employees file lawsuit against IAC Match Group
- 05:06
  
  05:06 | 1 Hr Ago
  
  Gene Munster: Three to nine months until Tesla goes private
- 01:00
  
  01:00 | 1 Hr Ago
  
  Bitcoin's price dips lower amid cryptocurrency selloff
- 01:36
  
  01:36 | 1 Hr Ago
  
  Piper Jaffray: Amazon ad business revenue will double by 2020
- 02:26
  
  02:26 | 2 Hrs Ago
  
  Pain in Turkish assets to continue for some time, says strategist
- 04:34
  
  04:34 | 2 Hrs Ago
  
  Corporate America doesn't generally have a 'Twitter problem,' says pro
- 02:11
  
  02:11 | 2 Hrs Ago
  
  Coca-Cola takes minority stake in Kobe Bryant's BodyArmor sports drink start-up
- 00:50
  
  00:50 | 3 Hrs Ago
  
  Final Trade: UAA, M & More
- 03:21
  
  03:21 | 3 Hrs Ago
  
  Pete's Fast Pitch: $EA
- 03:55
  
  03:55 | 2 Hrs Ago
  
  Expert: Here's how Turkey can save the lira
- 03:09
  
  03:09 | 2 Hrs Ago
  
  Consumers the strongest they've been in 25 years, says expert
- 01:35
  
  01:35 | 2 Hrs Ago
  
  Currency crisis hits emerging market countries
- 03:51
  
  03:51 | 3 Hrs Ago
  
  Stocks have advanced in last two years due to re-enlivened growth posture, says analyst
- 05:02
  
  05:02 | 3 Hrs Ago
  
  Some Tesla board members blindsided by Elon Musk's tweet: NYT
- 00:52
  
  00:52 | 3 Hrs Ago
  
  Ford's dividend has to be at risk, says Cramer
- 01:27
  
  01:27 | 3 Hrs Ago
  
  Jensen Huang's Nvidia has the best chips, says Cramer
- 01:15
  
  01:15 | 3 Hrs Ago
  
  McDonald's needs to spend that money to compete with burger wars, says Cramer
- 04:23
  
  04:23 | 5 Hrs Ago
  
  If Turkey's situation worsens, here's how the emerging markets will be impacted
- 01:08
  
  01:08 | 3 Hrs Ago
  
  News Update – Market Open
- 02:20
  
  02:20 | 3 Hrs Ago
  
  This 32-year-old makes 6 figures selling other people’s stuff on Amazon and eBay
- 01:26
  
  01:26 | 3 Hrs Ago
  
  Bitcoin has become an outlaw currency, tide has turned against them, says Cramer
- 01:10
  
  01:10 | 4 Hrs Ago
  
  Icahn makes the game exciting, says Cramer
- 05:58
  
  05:58 | 6 Hrs Ago
  
  Musk is 'classic Silicon Valley', wants to go around process, says pro
- 02:46
  
  02:46 | 3 Hrs Ago
  
  Blue Mercury CEO and co-founder shares the tactic she uses to handle 'mansplaining'
›
Top Video
‹
- 05:06
  
  05:06 | 1 Hr Ago
  
  Gene Munster: Three to nine months until Tesla goes private
- 01:13
  
  01:13 | 1 Hr Ago
  
  Tinder employees file lawsuit against IAC Match Group
- 03:55
  
  03:55 | 2 Hrs Ago
  
  Expert: Here's how Turkey can save the lira
- 02:11
  
  02:11 | 2 Hrs Ago
  
  Coca-Cola takes minority stake in Kobe Bryant's BodyArmor sports drink start-up
- 01:15
  
  01:15 | 3 Hrs Ago
  
  McDonald's needs to spend that money to compete with burger wars, says Cramer
- 05:02
  
  05:02 | 3 Hrs Ago
  
  Some Tesla board members blindsided by Elon Musk's tweet: NYT
- 01:26
  
  01:26 | 3 Hrs Ago
  
  Bitcoin has become an outlaw currency, tide has turned against them, says Cramer
- 01:10
  
  01:10 | 4 Hrs Ago
  
  Icahn makes the game exciting, says Cramer
- 01:27
  
  01:27 | 4 Hrs Ago
  
  A look inside SpaceX's Crew Dragon
- 06:32
  
  06:32 | 4 Hrs Ago
  
  If you're shorting Tesla, you're shorting the honey badger, says Cramer
- 07:06
  
  07:06 | 4 Hrs Ago
  
  Grading President Trump
- 03:28
  
  03:28 | 5 Hrs Ago
  
  Turkey's currency crisis, impact on emerging markets
- 07:48
  
  07:48 | 5 Hrs Ago
  
  Ryder Cup US captain Jim Furyk: It’s going to be clash of two titans
- 00:38
  
  00:38 | 6 Hrs Ago
  
  Icahn drops fight against Cigna-Express Scripts deal
- 04:02
  
  04:02 | 6 Hrs Ago
  
  Home price appreciation and weather helped Home Depot's earnings, says analyst
- 04:49
  
  04:49 | 6 Hrs Ago
  
  Erdogan does not look like he's backing down, could lead to Turkey's increase in loans says Haidar CEO
- 03:30
  
  03:30 | 6 Hrs Ago
  
  Boom in 'pop-up' experiences, Candytopia CEO weighs in
- 05:02
  
  05:02 | 7 Hrs Ago
  
  Musk says Silver Lake, Goldman will advise Tesla in take-private
- 06:03
  
  06:03 | 20 Hrs Ago
  
  Will Harley Davidson customers boycott the bikes or Trump in the mid-term elections?
- 05:35
  
  05:35 | 20 Hrs Ago
  
  Elon Musk clarifies go-private Tesla plan
- 03:26
  
  03:26 | 21 Hrs Ago
  
  Twitter pops after bullish call from Citron Research
- 02:16
  
  02:16 | 22 Hrs Ago
  
  Papa John's throws franchisees a lifeline
- 05:37
  
  05:37 | 23 Hrs Ago
  
  Why the skills gap and job shortage persists
- 04:05
  
  04:05 | 23 Hrs Ago
  
  Turkish lira tumbles: Risks to emerging markets
- 03:42
  
  03:42 | 21 Hrs Ago
  
  What Netflix CFO stepping down means for the company
- 05:17
  
  05:17 | 12:01 PM ET Mon, 13 Aug 2018
  
  Turkey turmoil gives investors chance to buy into American stocks: Jim Cramer
- 03:08
  
  03:08 | 22 Hrs Ago
  
  Oil prices down on demand fears amid Turkey crisis
- 04:27
  
  04:27 | 23 Hrs Ago
  
  Maybe Elon Musk is a liability to Tesla: Analyst
- 02:22
  
  02:22 | 22 Hrs Ago
  
  Jury orders Monsanto to pay $289 million in Roundup cancer trial
- 02:15
  
  02:15 | 23 Hrs Ago
  
  Turkey President Erdogan takes aim at Trump's tariff decision
›
Must Watch Videos
‹
- 02:46
  
  02:46 | 3 Hrs Ago
  
  Blue Mercury CEO and co-founder shares the tactic she uses to handle 'mansplaining'
- 01:25
  
  01:25 | 1:28 PM ET Wed, 11 April 2018
  
  7 ways to boost your success while working less, according to a 5-year study
- 01:47
  
  01:47 | 11:30 AM ET Thu, 9 Aug 2018
  
  Tamara Mellon: 'I don't believe brands should be silent anymore'
- 01:01
  
  01:01 | 8:44 AM ET Thu, 9 Aug 2018
  
  Jay Leno has worked at least 2 jobs simultaneously since he was 16—here’s why
- 04:57
  
  04:57 | 8:08 AM ET Wed, 8 Aug 2018
  
  Magic Leap wants to forever change how we use computers with the Magic Leap One headset
- 06:32
  
  06:32 | 9:50 AM ET Wed, 8 Aug 2018
  
  Uber’s security features are making it hard for transgender drivers to stay in business
- 01:55
  
  01:55 | 6:59 PM ET Tue, 7 Aug 2018
  
  This robot home assistant has the same capabilities as Amazon Alexa, but it's a lot cuter
- 06:13
  
  06:13 | 12:26 PM ET Thu, 9 Aug 2018
  
  This 11-year-old drag kid encourages LGBTQ youth to be themselves
- 01:27
  
  01:27 | 10:45 AM ET Wed, 8 Aug 2018
  
  Why millennials are struggling in a booming economy
- 00:47
  
  00:47 | 12:42 PM ET Tue, 7 Aug 2018
  
  'The Profit' star Marcus Lemonis on bitcoin: 'I like good old American cash'
- 02:27
  
  02:27 | 10:13 AM ET Tue, 7 Aug 2018
  
  How this cybersecurity company is using AI to fight hackers
- 04:47
  
  04:47 | 8:55 AM ET Tue, 7 Aug 2018
  
  Is it too late to pursue my dream job?
- 02:35
  
  02:35 | 11:11 AM ET Tue, 31 July 2018
  
  These top financial executives control billions of dollars — but their inbox, not so much
- 05:27
  
  05:27 | 7:13 PM ET Fri, 3 Aug 2018
  
  Some families are paying thousands of dollars to choose their baby's gender
- 01:23
  
  01:23 | 8:27 AM ET Fri, 6 July 2018
  
  Here's how to lower your cell phone bill
- 05:18
  
  05:18 | 2:51 PM ET Thu, 26 July 2018
  
  This is the cost of President Trump's 'America first' policy
- 02:56
  
  02:56 | 11:35 AM ET Thu, 19 July 2018
  
  Here's how Consumer Reports tests TVs
- 01:49
  
  01:49 | 4:19 PM ET Tue, 24 July 2018
  
  These four market experts reveal their office pet peeves
- 02:32
  
  02:32 | 11:41 AM ET Fri, 3 Aug 2018
  
  Malcolm Gladwell: It's 'crazy' how much Americans spend on education
- 03:06
  
  03:06 | 4:18 PM ET Thu, 2 Aug 2018
  
  Trevor Noah and Jay Leno take a ride in a $520,000 Lamborghini with a top speed of 217 mph
- 01:37
  
  01:37 | 3:39 PM ET Thu, 2 Aug 2018
  
  Apple's path from $5,309 to $1 trillion valuation
- 01:38
  
  01:38 | 10:15 AM ET Thu, 2 Aug 2018
  
  Tesla's Elon Musk apologizes: 'There's really no excuse for bad manners'
- 01:17
  
  01:17 | 9:00 AM ET Wed, 22 Nov 2017
  
  Investing in these stocks would have made you rich by now — here's other ways to invest your money
- 04:09
  
  04:09 | 9:00 AM ET Sat, 28 July 2018
  
  Your physical just got a high-tech upgrade
- 01:39
  
  01:39 | 8:55 AM ET Tue, 31 July 2018
  
  Suzy Welch: Here's how to answer Facebook's favorite interview question
- 02:02
  
  02:02 | 7:24 PM ET Tue, 31 July 2018
  
  What happened when I replaced my broken iPhone screen myself
- 03:52
  
  03:52 | 9:09 AM ET Tue, 31 July 2018
  
  Cat wine and dog beer are now part of happy hour
- 02:29
  
  02:29 | 11:28 AM ET Tue, 31 July 2018
  
  Marcus Lemonis: Stop complaining about work-life balance
- 04:16
  
  04:16 | 8:40 AM ET Sat, 28 July 2018
  
  How Campbell Soup fell off its perch
- 06:37
  
  06:37 | 10:49 AM ET Wed, 25 July 2018
  
  There are basically no Starbucks on this continent. Here's what went wrong.
›
CEO Interviews
‹
- 02:57
  
  02:57 | 8:44 AM ET Fri, 10 Aug 2018
  
  Norwegian Cruise Lines CEO: Economists should look at cruise industry as a leading economic indicator
- 07:36
  
  07:36 | 9:38 AM ET Wed, 8 Aug 2018
  
  Cigna CEO David Cordani defends Express Scripts deal
- 05:47
  
  05:47 | 7:35 AM ET Tue, 7 Aug 2018
  
  Etsy CEO: It's a business imperative to have strong female representation in the company
- 03:58
  
  03:58 | 8:35 AM ET Tue, 7 Aug 2018
  
  Zillow CEO: Mortgage Lenders of America acquisition is foundational for us
- 03:10
  
  03:10 | 6:47 AM ET Tue, 7 Aug 2018
  
  Weight Watchers CEO: Influencers are diversifying our base
- 02:43
  
  02:43 | 7:51 AM ET Mon, 6 Aug 2018
  
  A&W CEO Kevin Bazner on restaurant biz
- 03:42
  
  03:42 | 7:35 AM ET Mon, 6 Aug 2018
  
  Henry Schein CEO on earnings
- 05:18
  
  05:18 | 7:43 AM ET Fri, 3 Aug 2018
  
  Peloton CEO: We're becoming a media company akin to Netflix
- 04:31
  
  04:31 | 11:25 AM ET Thu, 2 Aug 2018
  
  Fitbit CEO on shares falling due to tariff scare
- 03:24
  
  03:24 | 8:45 AM ET Thu, 2 Aug 2018
  
  Scientific Games digital CEO on the tech behind sports betting
- 04:23
  
  04:23 | 7:16 AM ET Wed, 1 Aug 2018
  
  Consumer is still in the market for new vehicles: AutoNation CEO
- 01:46
  
  01:46 | 12:59 PM ET Tue, 31 July 2018
  
  Pfizer CEO: Made decision to defer drug prices after Trump tweet
- 03:58
  
  03:58 | 10:34 AM ET Fri, 27 July 2018
  
  NXP CEO: We did not lose focus amid Qualcomm deal process
- 11:23
  
  11:23 | 3:33 PM ET Mon, 30 July 2018
  
  Watch CNBC's exclusive interview with JP Morgan CEO Jamie Dimon
- 04:22
  
  04:22 | 10:16 AM ET Fri, 27 July 2018
  
  Expedia CEO: Disciplined marketing spend helped deliver on bottom line
- 02:36
  
  02:36 | 3:15 PM ET Thu, 26 July 2018
  
  International Paper CEO: Secondary trade impact big issue for us
- 04:04
  
  04:04 | 1:39 PM ET Thu, 26 July 2018
  
  American Airlines CEO on rough quarterly earnings
- 02:20
  
  02:20 | 10:20 AM ET Thu, 26 July 2018
  
  New Dunkin' Brands CEO: Blueprint for growth is continuing to modernize the brand
- 11:57
  
  11:57 | 10:32 AM ET Thu, 26 July 2018
  
  Watch CNBC's exclusive interview with Qualcomm CEO on NXP deal
- 04:14
  
  04:14 | 8:51 AM ET Thu, 26 July 2018
  
  Yext partners with Amazon: CEO
- 03:00
  
  03:00 | 6:50 AM ET Thu, 26 July 2018
  
  Southwest Airlines CEO: It was a challenging quarter
- 10:34
  
  10:34 | 10:05 AM ET Wed, 25 July 2018
  
  Coca-Cola CEO on Q2 earnings and trade
- 02:22
  
  02:22 | 3:26 PM ET Tue, 24 July 2018
  
  TD Ameritrade CEO on the record about company's earnings
- 02:47
  
  02:47 | 3:14 PM ET Thu, 19 July 2018
  
  BB&T CEO: If loans are growing, the economy is good
- 04:04
  
  04:04 | 10:50 AM ET Thu, 19 July 2018
  
  Union Pacific CEO: First steel tariffs had an immediate and direct impact
- 03:00
  
  03:00 | 3:10 PM ET Mon, 16 July 2018
  
  Citigroup CEO: There are concerns around global exposures
- 15:15
  
  15:15 | 10:28 AM ET Mon, 2 July 2018
  
  Dell CEO Michael Dell on the decision to go public
- 19:37
  
  19:37 | 10:30 AM ET Tue, 26 June 2018
  
  Watch CNBC's full exclusive interview with General Electric CEO John Flannery
- 05:33
  
  05:33 | 7:32 AM ET Fri, 22 June 2018
  
  Freddie Mac CEO: Won't see company out of conservatorship in my tenure
- 05:58
  
  05:58 | 10:37 AM ET Wed, 20 June 2018
  
  Raytheon CEO: Trump effect is real for defense spending
›

Ex-Apple CEO on tech's 'next big thing'

You May Like

Latest Video

Top Video

Must Watch Videos

CEO Interviews

News Tips

CNBC Newsletters