Segall optimistic on Apple wearable technology

10:50 AM ET Mon, 9 March 2015

Ken Segall, author of "Insanely Simple: The Obsession That Drives Apple's Success", and former Apple employee, sits down with the "Squawk on the Street" team to discuss the anticipated release of the Apple Watch. "I think it's the beginning of real mainstream wearable technology" says Segall.