Starbucks' 'race together' campaign goes cold

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Starbucks' 'race together' campaign goes cold

Denise Lee Yohn, author of "What Great Brands Do," discusses Starbucks' "race together" campaign. Many are saying it was a good intention but bad idea. Hayley Peterson, Business Insider, weighs in.
03:11
Mon, Mar 23 20153:27 PM EDT