Primark Opens First U.S. Store

11:13 AM ET Mon, 14 Sept 2015

U.S. Apparel retailers are preparing for the newest European threat as Ireland-based Primark opens its first U.S. store in Boston's Downtown Crossing District in the former Filene’s location. Primark sells low-priced, fast-fashion apparel aimed at 35-year-olds and younger with new deliveries every day. CNBC's Courtney Reagan takes a look at what U.S. retail has to contend with.