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Pitbull on music success: 90% business; 10% talent

2:52 PM ET Fri, 16 Oct 2015

While Pitbull may have sold 5 million albums worldwide, it is his endless list of endorsement deals, not talent, that has been the key to his wealth. TUNE-IN: Pitbull: Fame & Fortune premieres Thursday, October 22nd at 10pm ET.