Meet the floral industry's new guard

9:35 AM ET Fri, 12 Feb 2016

A fresh crop of floral startups are shaking up the way consumers look at Valentine’s Day. The Bouqs Company, BloomThat and UrbanStems are just three newer ventures catering to consumers who want eco-friendly flowers this holiday season, with on-demand options. CNBC's Kate Rogers speaks with a "local artisan" to find out how the new on-demand option works.