Pink Tax

12:00 AM ET Fri, 4 March 2016

According to a recent study by New York City’s Department of Consumer Affairs, products marketed to women, across multiple categories, cost an average of 7% more. Why is this happening? And how widespread are these gender price differences? Reporter Dina Gusovsky goes shopping. We’ll talk to Senior Writer Prachi Gupta and Jenny Drucker, Marketing Professor at the Drucker School of Management about what consumers can do.