Steve Jobs' former publicist: Here's how companies can find 'authenticity'

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Steve Jobs' former publicist: Here's how companies can find 'authenticity'

Andy Cunningham, the former publicist for Apple co-founder Steve Jobs, speaks with CNBC’s “Squawk Alley” about her new book, ‘Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition.”
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Mon, Oct 9 201711:55 AM EDT