Festival of Marketing: Influencer marketing is about more than just celebrity endorsements says Olapic co-founder
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Festival of Marketing: Influencer marketing is about more than just celebrity endorsements says Olapic co-founder

Jose de Cabo tells CNBC's James Wright that using the right influencers generates valuable brand content but admits reach is difficult to measure.
04:09
Tue, Oct 10 20173:44 AM EDT