Kobe Bryant breaks down his plan to make BODYARMOR the No. 1 sports drink
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Kobe Bryant breaks down his plan to make BODYARMOR the No. 1 sports drink

CNBC’s Eric Chemi catches up with five-time NBA champ Kobe Bryant on his investment in sports drink company BODYARMOR, his business idols and his views on innovation.
03:21
Fri, Oct 20 201712:07 PM EDT