Investor Dhani Jones takes an ice-cold dip into a Canadian lake in the name of product testing

The founder of Fortress Clothing claims his winter gear can keep someone warm even when they’re soaking wet. To test it out he has the investors take the polar-bear plunge into a frozen lake. Investor Dhani Jones is reluctant to jump in, so the the other investors take the initiative and push him into the freezing cold water. All New Adventure Capitalists Thursdays 11P ET
Wed, Nov 1 201711:35 AM EDT