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Mark Cuban: NBA rights fees to 'skyrocket' because live content still hard to create

2:34 PM ET Thu, 9 Nov 2017

Billionaire investor Mark Cuban believes sports rights fees for the NBA are going to "skyrocket" because ongoing media consolidation has been "irrelevant" for traffic thus far.

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Mark Cuban: NBA rights fees to 'skyrocket' because live content still hard to create

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