Before ‘The Profit’: Brotherly love was nearly the nail in the coffin for this interior decor business

2:08 PM ET Tue, 21 Nov 2017
Brothers Keith and Dean Lyden run Precise Graphix, a custom design manufacturer of interior decor made mostly for specialty supermarkets but Dean’s inability to oversee operations wound up putting undue stress on Keith and the business’ fortunes faltered as a result. Couple that with the brothers’ sentimental (and costly) approach to staffing and it’s a wonder Precise Graphix didn’t topple before it caught The Profit’s eye. All New The Profit Tuesdays 10P ET/PT