Reebok launches 'Be More Human' campaign to reach women, CEO explains

3:51 PM ET Tue, 17 July 2018

Reebok CEO Matt O'Toole joins CNBC's Sara Eisen, Wilfred Frost, and Mike Santoli to discuss Reebok's new 'Be More Human' campaign aimed to reach more women and how it got its global start by focusing on women.