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How Zumba's founders turned a video made on the beach with a Handycam into a global phenomenon
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How Zumba's founders turned a video made on the beach with a Handycam into a global phenomenon

“When we first started out with a Handycam on the beach and no money, we never expected Zumba to get so big,” Zumba Fitness CEO Alberto Perlman says.
02:13
Mon, Jul 23 201812:12 PM EDT