Ice Cube and the BIG3 ring Friday's closing bell at the Nasdaq

1:54 PM ET Fri, 24 Aug 2018

The BIG3 is a professional 3-on-3 basketball league founded by music legend Ice Cube and entertainment executive Jeff Kwatinetz. Before the season's Championship game on Friday night, the BIG3 co-founders will start an early celebration by ringing the closing bell at the Nasdaq MarketSite.