Andy Mooney, Fender CEO | Fortt Knox

3:01 PM ET Mon, 28 Jan 2019

He did this the hard way – grew up playing guitar in a band, skipped college, became an accountant by testing into the profession and, after he got into the corporate world, made a lateral move into marketing. He is Andy Mooney, the CEO of Fender Musical Instruments Corporation. Mooney and Fender are trying to change the way we look at musical instruments, and the process of buying one and learning to play. It all made sense after he told me his role in the Disney Princess concept becoming a global marketing phenomenon.