The big man is capitalizing on the big game. CNBC's Eric Chemi talks to Shaquille O’Neal, who is planning Shaq’s Fun House, dubbed a “larger than life” Shaq-sized extravaganza. One part festival, part carnival, part circus. He’s attracted sponsors including Cirque de Soleil, American Express, Grey Goose, Coors light, and Waffle House. We’ll talk one-on-one with Shaq about how he’s turning towards the business of experiences, charging $400 + per ticket, and what he’s doing to make sure it doesn’t turn into the infamous Frye Fest.