Frito Lay CMO: 90 percent of people will be eat or drink PepsiCo products during the Super Bowl

Greg Lyons, chief marketing officer at PepsiCo and Jennifer Saenz, chief marketing officer at Frito Lay, join "Squawk on the Street" to talk about Pepsi's marketing blitz in Atlanta before Sunday's Super Bowl.
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Fri, Feb 1 201910:51 AM EST