How an exercise bike grew into a $4.15 billion company with a cult following

Peloton is disrupting the fitness industry with a high tech bike that allows people to exercise from home, while accessing a slew of cycling classes that are broadcast on a screen and taught by celebrity instructors. The company has over a million passionate riders, including famous entertainers, athletes and business leaders. Investors have poured in nearly a billion dollars, valuing the company at $4.15 billion. Peloton has been criticized however, for its high prices.