How Nutrisystem's CEO transformed the company into a thriving wellness brand using her success at Reader's Digest

8:45 AM ET Sat, 16 March 2019

Dawn Zier, a businesswoman with a master's degree from MIT, believes analytics are the way of the future. When Nutrisystem hired her away from Reader's Digest in 2012 to help turn around the struggling weight-management company, one of the first things she did as president and CEO was institute a facts-based culture, believing that if you can gain better insights into existing and potential customers through data analysis, you can serve them better.