Imagine trying on and buying a wedding gown without ever stepping in a store. Azazie is an online bridal boutique that cuts costs without cutting quality. Each dress is custom made to order and the company saves costs by having no inventory and no physical retail locations. Brides and bridesmaids can try on samples for $10-15 per dress. Bridal gowns range from $199 - $899. Customers can also order standard sizes which range from 0-30. Azazie Chief Marketing Officer Ranu Coleman joins us to discuss.