How millions of views put Dollar Shave Club on course for a billion-dollar sale

8:54 AM ET Sun, 24 March 2019

Dollar Shave Club founder and CEO Michael Dubin knew there was a problem with buying men's razors. With a monthly membership, you could have razors delivered straight to your door at a fraction of the retail price. This concept, along with a viral video, disrupted the razor industry and ultimately led to DSC's billion dollar acquisition by Unilever.