Apple TV+ will be multi-year process of content generation: Analyst

3:12 PM ET Mon, 25 March 2019

Mark Mahaney of RBC Capital Markets, Ed Lee of The New York Times, and Walter Piecyk of BTIG join CNBC's "Power Lunch" team to break down the potential pricing options for Apple's new content services and what this means for companies like Netflix, Roku, and Amazon.