Seth Rogen is the latest celebrity to get into the weed business

Comedy movie moguls Seth Rogen and Evan Goldberg announced Wednesday the launch of Houseplant, a recreational Canadian cannabis company in collaboration with Ontario-based grower Canopy Growth. Rogen joins a growing roster of celebrities working with Canopy Growth. Last month, Canopy announced a partnership with Martha Stewart to develop CBD products and its subsidiary, Tweed, worked with rapper Snoop Dogg on branded cannabis.