CEO of 'Amazon of Africa' discusses company's IPO and what it's doing differently

12:02 PM ET Fri, 12 April 2019

Jumia, the first ever African unicorn, opened for trading on Friday. Jumia CEO Sacha Poignonnec joins 'Squawk Alley' to discuss the company's marketplace in Africa and the future of a company called the 'Amazon' of Africa.