Olympics advertising will transform with new NBCUniversal and LA 2028 partnership

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and entertainment agency Wasserman, join CNBC's "Squawk Box" to discuss the new venture that will transform how advertisers can access the Olympic games.
Wed, Apr 17 20198:51 AM EDT