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Rakuten vs. Amazon: The battle for Japan's e-commerce market

In Japan, Amazon faces tight competition from Rakuten. The Japanese e-commerce company has a robust customer loyalty program, and a suite of products and services including its own credit card, online bank and streaming services. But in recent years, Amazon has captured greater market share in e-commerce thanks to its superior logistics capabilities, and focus on price and convenience.
Tue, Apr 30 20197:59 AM EDT