Rakuten vs. Amazon: The battle for Japan's e-commerce market

7:59 AM ET Tue, 30 April 2019

In Japan, Amazon faces tight competition from Rakuten. The Japanese e-commerce company has a robust customer loyalty program, and a suite of products and services including its own credit card, online bank and streaming services. But in recent years, Amazon has captured greater market share in e-commerce thanks to its superior logistics capabilities, and focus on price and convenience.