Marketing.Media.Money at Cannes Lions: P&G marketing chief on re-imagining creativity

12:45 PM ET Mon, 17 June 2019

Marc Pritchard Procter and Gamble's (P&G) Chief Brand Officer talks to CNBC's James Wright about how one of the world's biggest advertisers is trying to "reimagining creativity to reinvent advertising" via partnerships; including one with American singer, songwriter, record producer, pianist, actor and philanthropist, John Legend.