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Maintaining momentum - What Essity did after Cannes win

11:41 AM ET Mon, 8 July 2019

After winning a Cannes Lion for their #Bloodnormal campaign, what did Essity do next to keep pushing boundaries? James Wright discusses with Martina Poulopati, global brand manager, Essity and Margaux Revol, strategy director, AMV BBDO.

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Maintaining momentum - What Essity did after Cannes win

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