Apple's pricing is consistent with the launch of the iPhone 11, says analyst

2:53 PM ET Tue, 10 Sept 2019

CNBC's Julia Boorstin reports on the latest out of the Apple event at its Cupertino, California headquarters. Rich Greenfield and Walter Piecyk, both of LightShed Partners, alongside Russell Holly of Mobile Nations, join CNBC's "Power Lunch" team to break down what the new Apple launches mean for consumers and the technology industry.