'Steve Jobs' author: Challenge for Apple will be to keep hardware, software and content together
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'Steve Jobs' author: Challenge for Apple will be to keep hardware, software and content together

Dan Ives, managing director at Wedbush Securities, and Walter Isaacson, advisory partner at Perella Weinberg Partners and author of "Steve Jobs," join CNBC's "Closing Bell" to discuss Apple's iPhone 11 debut in stores and whether the technology is worth the hype.
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Fri, Sep 20 20193:54 PM EDT